Colouring the landscape in SoCal, with their fading pastels and futuristic designs, are the ever-cool Googie coffee houses and diners. Originating in the 40s and continuing well into the 60s, these distinctive modernist hubs became a second home to the shiny youth of the day, who packed into booths and shaped a new subculture.
Googie diners are distinguishable by their architecture – a geometric puzzle of upswept, triangular roofs; circular and starburst signage; and prolific use of modern materials. What was once so modern has become deliciously retro and nostalgia, along with Americana comfort food, keeps the diners buzzing.
Fortunately many of the original Googie’s in Los Angeles are still trading, and as the neon signs flicker and the coffee brews, a new generation slides on in.